Protecting books. Inspiring original thinking.
Mediators designed and implemented Oxford University Press Pakistan’s 2014 anti-piracy awareness campaign, bringing the value of original books to life through school outreach and creative performances.
MATTERS.ANTI-PIRACY AWARENESS · 2014
Making the issue relatable.
Book piracy affects the people who write and publish educational material, as well as the readers who depend on it. The campaign focused on helping school audiences understand why genuine books and respect for authors’ work matter.
The communication task was to make an unfamiliar publishing issue accessible through stories, participation and everyday learning experiences.
Designed for participation.
Mediators developed and delivered the anti-piracy awareness programme for OUP’s school books across schools in Karachi, Lahore and Islamabad. The team organised theatre plays, flash mobs and puppet shows, and wrote articles explaining book piracy and copyright.
One message. Multiple formats.
School outreach
A three-city programme brought the awareness message into schools, connecting the subject with students’ reading and learning experiences.
Theatre and storytelling
Live plays translated the issue into stories audiences could follow, showing why the work behind a book deserves recognition.
Flash mobs and puppet shows
Creative performances provided engaging ways to introduce the anti-piracy message and encourage audiences to pay attention.
Articles and explanation
Written content supported the performances with information about book piracy and copyright awareness.
Recognition for the work.
Mediators · PR News, 2015
The OUP Antipiracy Awareness Campaign received an Honorable Mention in the Social Responsibility category of the 2015 Nonprofit PR Awards.
OUP Pakistan · London Book Fair, 2014
Oxford University Press Pakistan received the UK Publishers Association Copyright Protection Award at the 2014 London Book Fair.