01 / STRATEGYMEDIATORS / EXPERTISE
Reputation & Strategic Communications
Corporate reputation, perception management, public affairs and stakeholder counsel.
Pakistan's pioneering PR consultancy · Since 1988
Perception is
Reality.
Mediators is a public relations agency serving Pakistan. We help organizations build trust, protect reputation and shape the conversations that matter. Rooted in Pakistan. Connected to the world.
THE MEDIATORS SIGNATURE 1988 — TODAY
INDEPENDENT BY DESIGN.Independent thinking.
Enduring influence.Communications that shape perceptions and build trust.
Enduring influence.Communications that shape perceptions and build trust.
A LEGACY OF COMMUNICATIONS
1988.
Where Pakistan’s PR story began.
Independent thinking, established roots and a commitment to meaningful relationships.
01 / EXPERIENCE
38
Years of heritage
As of 2026, experience built across generations and industries.
02 / BREADTH
04.
Specialist businesses
Complementary expertise within the Mediators Group.
03 / REACH
PK.
Nationwide perspective
Locally grounded insight and relationships across Pakistan.
Who we are
A legacy of
influence.
A future of
possibility.
Founded in 1988 by journalist Babar Ayaz, Mediators was established as Pakistan's first public relations and communications consultancy. Since then, it has evolved into a multidisciplinary group bringing together strategic counsel, media expertise, creative thinking and on-ground execution.
We understand the country's institutions, its evolving media landscape and the people who shape public conversations. Our strength lies in bridging the distance between organizations and the audiences they need to reach.
Discover our history ↗What we do
Communications that
make an impact.
From reputation strategy to real-world experiences, we bring the right capabilities together around the problem that matters.
02 / RELATIONSHIPSMEDIATORS / EXPERTISE
Media Relations & Management
Strong media relationships, compelling stories and credible organizational visibility.
03 / DIGITALMEDIATORS / EXPERTISE
Digital PR & Content
Digital communications, thought leadership, social strategy and purposeful content.
04 / INTELLIGENCEMEDIATORS / EXPERTISE
Media Monitoring & Insights
Coverage tracking, media intelligence, research and reporting to inform decisions.
05 / EXPERIENCESMEDIATORS / EXPERTISE
Corporate Events & Experiences
Conferences, launches, forums and events designed to connect people and ideas.
06 / SPECIALIST SERVICESMEDIATORS / EXPERTISE
Crisis, Creative & Training
Issues management, spokesperson training, publications and specialist production.
Ways we work
Ideas are important.
Execution is everything.
We work where strategy meets public conversation—from the boardroom to the news desk and the conference floor.
Explore our work ↗
Mediators Clients
Relationships that matter.
Our current-client relationships span businesses, institutions and sectors across Pakistan.
Explore all Mediators clients ↗
Arif Habib LimitedBAIRDBaird Communication Management Consultants Limited
CM PAK (Zong 4G)
Dadex Eternit Limited
General Electric (GE)
Getz Pharma
Gharibwal Cement
HuaweiKARKEYKarkey Karadeniz Elektrik Uretim
Microsoft
Messe Muenchen International, GermanyPEBSPakistan Eye Bank Society (PEBS)
RMNPRural Media Network Pakistan (RMNP)
United Energy Pakistan Limited (formerly BP Pakistan Limited)
Unilever Pakistan Limited
Visa InternationalInternational recognition / 2017
Two international awards.
One meaningful impact.
A historic first for Pakistan
The first Pakistani PR consultancy to win two IPRA awards at a single Golden World Awards ceremony.
Sofia, Bulgaria · 13 October 2017At the IPRA Golden World Awards 2017 in Sofia, Bulgaria, Mediators received two distinctions for the Student Movement Against Childhood Diseases (SMACD), a public-health awareness campaign developed and delivered for UNICEF in Pakistan.
01
IPRA Golden World Award
Healthcare — Agency
Excellence in public relations for a healthcare campaign.
02
IPRA Global Contribution Award
UN Sustainable Development Goal 3
Recognition for advancing health and well-being through communication.
The campaign worked with students and local communities to address vaccination misconceptions and raise awareness of polio and other preventable childhood diseases.
A moment of international recognition Dr Samia Khan Babar, Managing Director, Mediators, receives the award from IPRA President Bart de Vries in Sofia, Bulgaria, 2017.Our heritage
Built on experience.
Driven by change.
Our story began with the belief that meaningful communication is built on insight, relationships and integrity. That principle continues to guide us.
1988
A pioneering beginning
Journalist Babar Ayaz establishes Mediators as Pakistan's pioneering public relations and communications consultancy.
1993
Connecting with global expertise
Mediators begins its association with international communications firm Burson-Marsteller, adding a global dimension to its work in Pakistan.
Today
One group. Multiple specialties.
Strategic communications, conferences, production, advertising and trade-fair marketing under the wider Mediators umbrella.
The people behind the work
Relationships start with people.
Across strategy, media relations, research, production and creative services, the strength of Mediators is the experience and perspective of its people.
Meet our peopleDr. Samia Khan Babar
Managing Director
Zal Noshirwani
Client Services & Stakeholder Relations
Aazar Ayaz
Research, CSR, Education & Government Relations
Adarsh Ayaz
Documentaries, Training & Development
Our collective strength
The Mediators Group.
Complementary disciplines, connected thinking. Our specialist businesses extend the ways we help organizations communicate and engage.
GROUP BUSINESS 01
The Mediators
Conferences
Specialist conferences, sector forums and high-level discussions.
Discover the business
GROUP BUSINESS 02
Adarsh
Productions
Business programming, corporate documentaries and content production.
Discover the business
GROUP BUSINESS 03
Prometheus
(Pvt.) Ltd.
Advertising, creative design, brand materials and corporate publications.
Discover the business
GROUP BUSINESS 04
Mediators
Marketing
International trade fair representation, visitor outreach and exhibitor services.
Discover the businessPerspectives
Ideas worth sharing.
Reputation
Trust is built through consistency and credibility.
Every interaction shapes how an organization is understood.
Media landscape
Media relationships require local understanding.
Strong stories start with knowing audiences and newsrooms.
Strategic counsel
Preparation supports confident communication.
Clear priorities help leaders respond when the stakes are high.
PRACTICAL ANSWERS
Questions before the conversation.
Considering a communications partner in Pakistan? These answers explain where Mediators can help and what makes a useful starting brief.
What does Mediators (Pvt.) Ltd. do?
Mediators is a public relations and strategic communications consultancy established in Pakistan in 1988. It helps organizations plan reputation, media and stakeholder communication, with complementary capabilities in digital content, monitoring and corporate events.
Which communication services can be coordinated?
Assignments may combine media relations, strategic communications, media monitoring, digital PR, event execution and crisis preparation. The scope depends on the brief.
Does Mediators work beyond Karachi?
Yes. Communication programmes are planned for relevant audiences and stakeholders across Pakistan. Location-specific coverage, event operations and delivery requirements are agreed for each project rather than assumed.
What should a company share in an initial enquiry?
Start with the business objective, intended audiences, location, timing and any important communication challenges. A brief helps identify which services and resources are appropriate before a proposal is prepared.
See all six areas of expertise or contact Mediators to discuss a brief.
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