ESTABLISHED IN 1988   /   KARACHI, PAKISTANDISCOVER THE MEDIATORS GROUP   ↗

Culture, Campaigns & Experiences

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Our Work / Culture, Campaigns & Experiences

Ideas that gather people. Campaigns that move them.

From landmark literary festivals and publishing initiatives to social-awareness campaigns and distinctive brand experiences, Mediators combines creative thinking, media relationships and hands-on delivery.

Our work has helped engage readers, students, educators, publishers, audiences and communities through events, storytelling, communication and public participation.

Explore selected experiences ↗
Children at the 2014 Children's Literature FestivalTeachers Literature Festival 2014 speakersAdab Festival Pakistan 2019 original event branding
5Karachi Literature Festival editions supported with media management
5Islamabad Literature Festival editions delivered with full event management and branding
3 citiesOxford anti-piracy education and activation programme
2014OUP anti-piracy campaign combining live performances and outreach
01 / Signature Campaign • Oxford University Press

Oxford University Press Anti-Piracy CampaignProtecting books. Inspiring original thinking.

Mediators designed and implemented an extensive anti-piracy awareness campaign for Oxford University Press Pakistan, turning an issue of publishing rights into engaging school and community experiences.

Oxford University Press PakistanORIGINAL
MATTERS.
ANTI-PIRACY AWARENESS · 2014
A campaign built around participation

Making copyright awareness visible, understandable and memorable.

Implemented across Karachi, Lahore and Islamabad, the programme reached students and educators through an energetic mix of theatre, flash mobs, puppet shows, school activities and articles explaining the consequences of counterfeit books.

By replacing a purely instructional message with live storytelling and creative engagement, the campaign helped communicate the value of authentic books and respect for authors’ intellectual property.

School activationsTheatre performancesFlash mobsPuppet showsCopyright awarenessMedia & editorial outreach

International recognition: Oxford University Press Pakistan received the Publishers Association Copyright Protection Award at the London Book Fair in 2014. Mediators was also named a finalist in the PR News Nonprofit PR Awards’ Social Responsibility category for the campaign.

Explore the OUP anti-piracy case study →

02 / Flagship Festival • Oxford University Press

Islamabad Literature FestivalFrom concept to experience.

For five editions of the Islamabad Literature Festival, Mediators delivered complete event management, venue branding, production and media management, bringing together the many operational and communications elements behind a city-wide literary celebration.

Our teams coordinated venue and hall arrangements, stages and audiovisual production, large-format screens, festival branding, food courts and book stalls, onsite operations, media relations and festival coverage.

The work spanned editions held between 2013 and 2019, including the three-day sixth festival at Hotel Margala, Islamabad, on 27–29 September 2019.

Original 2013 Islamabad Literature Festival poster with OUP branding
Event setup & production

Venue planning, backdrops, stage design, audiovisual equipment, lighting, screens, branding and programme environments.

Festival operations

Registration, book stalls, food-court coordination, directional signage, vendor management and onsite execution.

Media management

Press briefings, journalist invitations, interview facilitation, media coordination, English and Urdu publicity and coverage reporting.

20132014201620172019
03 / Literary PR & Media Relations • Oxford University Press

Karachi Literature FestivalBringing stories to the headlines.

Official Karachi Literature Festival artwork from the OUP portfolio

Mediators provided media management for five editions of the Karachi Literature Festival, supporting visibility for one of Pakistan’s best-known celebrations of books and ideas.

Our media teams worked on press materials and announcements, invitations and confirmations, coverage of sessions and book launches, journalist and interview coordination, and post-event reporting across print and electronic media.

The agency’s contribution focused on publicity and media engagement, complementing Oxford University Press’s role as festival organizer.

20132014201520172018
04 / Festival Media Management

Adab Festival PakistanA new cultural conversation.

Mediators managed media relations for the inaugural Adab Festival Pakistan in 2019, covering both the festival’s launch press conference and the main three-day event at Governor House, Karachi.

The festival opened at Governor House, Karachi, on 1–3 February 2019, showcasing literary discussions, book launches, poetry, cultural performances and new conversations with writers and audiences.

Our media management work included press invitations and journalist coordination, media materials, liaison with news organizations and coverage support during the main festival, as well as the introductory press conference.

Approved original press-event graphic for the inaugural Adab Festival Pakistan in 2019
05 / Children’s and Teachers’ Literature Festivals

Children’s & Teachers’ Literature FestivalsCelebrating reading, learning and imagination.

Mediators supported Children’s and Teachers’ Literature Festivals through press relations, media materials and publicity for participatory events celebrating books, storytelling, reading and education.

Our work included festival communications and media coverage for Children’s and Teachers’ Literature Festival programmes in 2014 and 2015, alongside selected later outreach.

06 / Other Brand & Special Experiences

Other Brand & Special ExperiencesBeyond the festival.

Our wider events and communications portfolio includes corporate occasions, sustainability programmes, special-interest activities and creative public engagement.

2014 / SustainabilityUnilever Sustainability Conference, Lahore

Corporate sustainability event support, bringing together industry and organizational participants.

2016 / Brand & Employee EngagementUnilever Women’s Day Activities

Event and communication activities celebrating women’s participation and engagement.

2016 / Brand ExperienceGeneral Electric Store Event, Serena Hotel Islamabad

Corporate event coordination for a branded customer and stakeholder experience.

2020 / Social CampaignChef Burak Özdemir’s Pakistan Visit — Zong

Social-media trending activity on Twitter and Instagram connected with the celebrity chef’s visit to Pakistan.

Work with Mediators

Let’s create something people remember.

From high-profile literary festivals and sustained PR campaigns to creative community engagement and brand activations, Mediators turns complex ambitions into cohesive communications and memorable experiences.

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