The concept of Public relations is still considered ‘new’ in Pakistan, as organizations usually consider image building and communication with the stakeholders a secondary issue. However with the passage of time and the active role of media in public, private & corporate sector, local as well as multinationals operating in Pakistan have realized the true value of Public Relations, as now they are trying to put both financial & human resources in implementing promotional activities for their company.
The future of PR activities in Pakistan looks quite bright as internationally as well as in Pakistan, the bulk of business of all PR companies is media related and in Pakistan it is more so because it is an under-developed market. As the media becomes stronger, so will the PR business and the media related activities.
Moreover, PR has proved to be a major revenue earner for most of the Perception Management Companies, therefore this can also prove to be an incentive for the PR consultants.
At Mediators, we thoroughly believe that Public Relations is all about communicating with the relevant stakeholders or public in general. Every individual organization has certain stakeholders with whom it has to communicate. Therefore PR is more about developing that communication in a systematic manner and taking it to the public and advising the companies on what kind of behavior will raise the perception about the company.
PR is more like a third person endorsement where messages are more in depth and more subtle and intended to convince people how one is right. The PR consultants should be there to communicate, not the untrue things but the truth properly.
Mediators Perception Management Methodology
With the help of an effective strategy, implemented efficiently, Client can reach out to all the key stakeholders through the media and the industry analysts and convey its message to them. Client’s key stakeholders are;
Pakistani as well as international customers Government Regulators Economists Financial Institutions Potential private sector investors & customers Industry Analysts National & International Media
- Individual & Institutional Consumers
- Pakistani as well as international customers
- Financial Institutions
- Potential private sector investors & customers
- Industry Analysts
- National & International Media
Publics of the Client
What can Mediators do for Client?
Mediators Proposed Set-up
Mediators is a one-stop perception management & communications consultancy offering a full spectrum of services under one roof.
All resources will be dedicated to fulfilling the entire requirements of the client.
The Human Resources for the account will be decided in accordance with requirements. Mediators will ensure that a dedicated Client Service Manager will be assigned, if necessary.
He/she will work under the personal supervision of the Managing Director and the Director Client Service.
What Do Others Say About Us?
“I commend the Minister and Secretary Petroleum and the organizers for executing the event in a befitting manner.” Chief Executive of Pakistan General Pervez Musharraf
“As the Associate of The Economist Conferences in Pakistan, Mediators has been our eyes and ears on the ground. Their vast contact base in the official, media and corporate world is very impressive and has allowed us to be more effective in our development efforts. Mediators has been our partners in organizing events of international quality such as our regular Roundtables with the Government of Pakistan.” Mark Langhammer – Senior VP, Asia/Pacific
“The efforts made by you (Mediators) and your team in organizing the Convention are admirable. On behalf of the Executive Committee of MAP I record my appreciation for your contribution.” Javed Iqbal, President, Management Association Of Pakistan (MAP)
The Way Forward
The way forward now would be that once Client takes Mediators on board and an arrangement has been finalized between the two entities, we would like the client to share with us its plans in detail. On the basis of this briefing, we would prepare a comprehensive strategy. Once that is approved, we would implement it in close consultation with the client’s office. Mediators would utilize all its resources and contacts to chalk out an effective & efficient PR & Communications strategy for the client and implement it successfully.